Archive for the 'general' Category

30
Oct
07

Make my logo bigger

Occasionally you see something that simply nails an idea so perfectly – this is one of those times.

Who needs designers when you can just use the ‘make my logo bigger’ cream – works on both printed and web material 😉

Just check out the video at ‘Make my logo bigger‘.

And the sad thing is we’ve all had to fight this experience in real life.

Thanks to the guys at Agency Fusion for making my day.

30
Oct
07

the right image, the right place, the right time

I’ve only just seen this and although it’s been kicking around for a while I thought I’d share it.

Often getting the maximum impact for your design is a combination of many things, understanding the market, the right message , the right look and emotional attachment, some times the ideas that seem so simple have the greatest impact.

The Red Cross wanted to raise awareness of the devastation that an earthquake can cause and if we’re honest words don’t really capture the huge impact, in reality neither do images of some far away place that has been hit by a quake. Those images have shock value, but not the emotional attachment… so how about a graphic example of how a quake would impact you…

Image

The power of using the right image to deliver a message!

You can read more at coolhunter.net

13
Jul
07

Who are the Top Brands in the UK in 2007?

So just who are the top brands in the UK? Well that depends on who you talk to as the marketing experts have a very different opinion to the general public polled in the Superbrands survey.

Every year Superbrands polls a sizable set of people, 3200 this year, which is a great data set to work with. For a more in-depth look at the study and result visit http://www.superbrands.com/uk/ which has some great data.

It’s always great to see the company you work for doing well in these surveys, and for the second year in a row Microsoft came out as the top brand in the UK with a very strong showing across all age groups both male and female.

It’s also great fun putting together your own top ten and comparing… and there we’re some big surprises!

Personally I would have put the iPod in my top ten. It’s been the buzz product over the last 3 /4 years and gets a huge amount of coverage. The experts thought so as well and had it placed at number 3 in their top ten. The public placed iPod at number 153, a full 150 places below what the experts thought.

It highlights how difficult it is to gauge ‘brand’ across a wide cross section of people.

In fact in the top ten only three companies showed up in both the public and expert lists!

The public are blasted with brands 24/7 and have obviously started got very adept at filtering out brands and buzz noise that are less relevant for them. What will be interesting next year is to see whether the public vote follows what the experts said this year, or whether the public continue to go in their own direction. I’m betting the latter.

It’s also interesting looking at how different brands fared in different ages groups, and genders, women voted Moët & Chandon into their top ten, while men voted in Guinness…

Tiffany & Co. placed 293 placed higher with women then men, and Wall’s Ice Cream placed 265 places higher with men… anyway here’s a run down of the top ten Superbrands in the UK in 2007:

1: Microsoft

2: Coca-cola

3: Google

4: BBC

5: BP

6: British Airways

7: Lego

8: Guinness

9: Mercedes Benz

10: Cadbury

25
Apr
07

UX Summit

Yes it’s time for the second UX Summit at Microsoft. A few days in Vegas when all the UXes from within Microsoft around the world can share war stories, exchange notes, debate on what’s worked and what hasn’t over our first 10 months of engagement. I’m really looking forward to it.

There’s a great, and varied team working at Microsoft in this area at the moment and it’s important to grab opportunities like this to kick back and chew the fat to enable us to work more effectively as a virtual team.

Can’t wait… and then next week it’s on to MIX!

Don’t forget if you can’t make it to MIX or you wanted to atend but were just too late as it sold out about six weeks ago, you’ll be able to see the sessions online at http://www.visitmix.com

03
Apr
07

Busy, busy, busy…

The title says it all, it’s been a busy time over here as we start lay down some of the foundations for the next couple of years.

In the last two months I’ve met with 10 agencies, we’ve run our first week long accelerator course for Microsoft presentation technologies (WPF, WPFe, Gadgets etc),  I’ve presented at 7 events, held one seminar, met 3 journalists, trained two companies in Blend (one developer led, one designer led) and helped scope the user experience on two separate projects!

Like I said busy, busy, busy!

The level of interest with the community in the UK has been much greater than I expected at this early stage and it seems that people are intregued by what we are bringing to the table.

There are going to be some great things emerging from Microsoft over the next few months and I can’t wait to share them 🙂