MIX winding down for 07… looking towards 08

MIX has changed dramatically since it appeared on to the event map as a single event in Las Vegas in 2006.

This year MIX blossomed into a worldwide extravaganza which started in Las Vegas in late April, to then spread out across the globe at 17 other events.

  • MIX 07 – April 30 – May 2
  • Sweden – May 24
  • Italy – May 30
  • Hong Kong – June 5
  • Hungary – June 11 – 12
  • Netherlands – June 13 – 14
  • India (TechMela) – June 13 – 16
  • Switzerland – June 18 – 19
  • Korea – June 19
  • France – June 21
  • Silicon Valley – June 22
  • Australia – June 25 – 26
  • South Africa – June 26 – 27
  • Singapore – June 29
  • Taiwan – August 30
  • UK – September 11 – 12
  • Tokyo – September 19
  • Germany (XTopia) – October 10 – 12

    Having been at Microsoft for just over 12 months working as a User Experience Evangelist (UXE) seeing this kind of investment this early in Microsoft’s entry in to the creative market has been a fantastic thing to witness first hand. No toe in the water here, it’s been jump in with both feet and really embrace the market.

    For me personally it’s been a great experience getting to meet so many people across the globe from so many differing backgrounds, pure .Net developers, ActionScript gurus, pure Flash animators, Photoshop masters, Ruby and Python experts… this for me is what has made the events so – eventful – such a diverse range of people brought together at one event. MIX, really does live up to it’s name!

    It’s been a packed six months, I can’t really believe it’s only been that long but from sitting in as part of the audience at MIX in Vegas, hearing and seeing the amazing reaction to the announcements that day to presenting sessions at 6 of the different ReMIX events around the world, it’s been a real buzz being part of this adventure. I mean, little did I realise when I saw Wayne Smith deliver his Expression piece of the keynote in Vegas that I’d be on stage doing the same thing in keynotes in Sweden, Italy, Hungary, South Africa and the UK! A few late nights, and the addition of a few gray hairs 🙂

    So why post about MIX now? For me MIX is only over now. MIX:UK is the last MIX event I’m involved in this year and it just seemed a good reflection point.

    MIX:UK itself was a blockbuster. A sell out event. In reality it was over subscribed so no doubt we’ll be looking for a bigger venue next time!

    It was a hugely ambitious project for a first time event, 4 tracks, 36 sessions, 58 speakers, the obligatory party – with a full on Guitar Hero 2 competition. What I feel worked really well in this event was that of the 4 tracks only 2 were owned by Microsoft, the other 2 tracks were run by the community, 1 track for designers, 1 for developers. In the spirit of ‘mixing’ it up the owners of those tracks had full autonomy over who they invited to speak – so we had sessions that included Ruby, Python, work by Flash designers, and session titles such as ¨a nice cup of tea¨ and ¨swaggily fortunes¨, yes MIX:UK is definitely the right title for this event. Response to the event has been great, you can read some of the feedback, reviews, summaries etc on the backnetwork, or if you’d prefer a quick summary in a different format then you can can listen to the BBC podcast here (updated BBC link).

    This is what makes the MIX events so great, they’re literally the physical embodiment of Microsoft’s reinvention, from a company that seemed to be inward looking and risk averse to one that is trying new things on almost a daily basis, Silverlight, Surface, Photosynth, Seadragon and in terms of technology is now practically an open house!

    The change has been massive and it’s just the start… and the place to be to witness the next stage of the evolution… MIX 08 Las Vegas March 5-7 2008, see you there 🙂

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